Terrain

Launched in 2008, Terrain, a brand under Urban Outfitters, embarked on a mission to reimagine local garden centers as vibrant hubs celebrating nature, complete with cafes and event spaces. With multiple locations, every site features an Anthropologie retail space, a café, and an event center, each seamlessly connected within the building. I created this new branding to unify each facet of the brand, creating cohesive identity that resonates with the Terrain and broader Urban Outfitters brand. Each word is a part of the brand that resonates with the different branches of the brand. This integrated design fosters a communal space where families and friends gather to share moments, meals, and draw inspiration for their homes.